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Afriearth Products

OUR CORE VALUES

Our core values uphold our principles of respecting our environment, people,
suppliers, customers, animals and our economy.

These are a few of our guiding principles:

THE BEST OF SCIENCE & NATURE

We will exceed guest expectations. Our quality ingredients are based on 3 criteria; they are pleasing to the senses, offer high performance, they are safe for both the user and the environment.

OUR PEOPLE

We treat everyone with dignity & respect. We believe trust & integrity is everything, both personally and in our business.

HOME GROWN

We are a proudly South African Company and own all our brands in their entirety.

THE ECO DRIVE

We use corn starch material, not plastic to seal items. We have unique and successful initiatives in place to reduce, reuse, and extend the life cycle of PET material. Please see ourGoing Green page for more information.

DO NO HARM

We strive to be responsible caretakers of the earth and its resources in our own small way, so that future generations can inherit a better place to live and thrive. Please see more about what we do under our Going Green initiatives.

BEAUTY WITHOUT CRUELTY

“The greatness of a Nation and its moral progress can be judged by the way its animals are treated” -Mahatma Gandhi. We have a deep love and respect for animals. Our products are proudly endorsed by Beauty without Cruelty.

OUR Fragrances

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